In writing lead-ins for the anchor to read preceding a voice report or wraparound, one must avoid “parroting” or the “echo chamber”effect. What’s the difference between voicers and wraparounds? Why is it a good idea to separate individual letters with hyphens when writing an abbreviation? Should attribution in broadcast copy come before or after the statement? What’s a hanging lead-in? Why should you avoid writing them? Why should you avoid starting your stories with unfamiliar names in leads?Īvoid writing leads with long introductory phrases or clauses. Why should your lead be in the present tense? Why should you avoid using the first person perspective (I, me, we,my, our, etc.) in your news stories? Thunderstorms brought tornadoes and high winds to Tennessee lastnight.Ĭhange the formal words listed below to more conversational wordsthat are used more commonly in broadcast news copy. Tornadoes and high winds ripped across Tennessee last night. The fast-moving police officer suddenly took the gun away. The streaking plane went through the building.
Check the one that is the better of the two: Two versions of partial scripts are listed below. National Aeronautics & Space Admininstration_Į. In broadcast style, how would you write the initials of the following organizations?Ī. Using that formula, how many lines of news content do you need to write if you have a five-minute newscast that contains sound bites of 15, 18 and 27 seconds in length and a 30-second weather forecast? We calculate the timing of newscasts on the basis of reading a line of copy in three seconds.
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